Free tool

UTM builder

Add utm_source, utm_medium and utm_campaign to any link so you can see which post sent each visit. Works with Google Analytics. Free, no sign-up.

Quick fill

Your tagged link

Add your link to see it here.

Tags already on your link are replaced, and anything else on it, like ?ref= or a #section, is kept.

About this tool

UTM tags are short labels added to the end of a link, like ?utm_source=instagram. They don’t change where the link goes. They tell Google Analytics, and most other analytics tools, where each visit came from, so you can see whether your bio, your newsletter or a QR code sent the people who bought.

Use the same words every time: always “instagram”, never “Instagram” one week and “IG” the next, or your reports split one place into three. Source, medium and campaign are the three that matter. On OneLink Pro, your page can add these tags to its links for you, naming the app each visitor came from.

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