About
Made by people who publish.
OneLink is made by Noettic Labs, a small studio in Los Angeles. We publish newsletters and run Instagram accounts of our own. That's how we ended up building this.
Why we built it
Every week we'd post about a story we'd just put out. And every week, the only link Instagram gave us went to a homepage. A reader who wanted that one piece had to go find it, and most didn't.
We tried the usual link-in-bio tools. They gave us a list of buttons to fill in by hand. The list went stale by Friday.
So we built the thing we wanted. Paste any link and it pulls the picture and headline. Connect your site or feed and new stories add themselves. Keep the numbers from the day you started.
Then we made it work for the people we know best: creators and publishers. That means newsletters, newspapers, magazines, and the agencies that look after pages for them.
What we care about
Your page should fill itself. You already published the story. You shouldn't have to publish it twice.
Your numbers are yours. Insights never expire on a paid plan, and nothing is deleted on any plan. Leave and come back a year later, and it's all still there.
We don't want your logins. OneLink reads public posts and public feeds. It never asks for your Instagram, Substack, or WordPress password, and nothing needs their approval.
It should look like you, not like us. Twenty-eight designs, each with its own layout and typeface, your own background, and one switch that takes our name off the page.
Who we are
Noettic Labs builds tools for people who make and publish things. OneLink is one of them. The team is small, we answer our own email, and the product changes most weeks based on what publishers tell us.
Questions, ideas, or a page you'd like us to look at: write to support@onelinkin.bio.